Did you know that accepting returns can help improve sales?
Think yourself as a buyer – what are the factors that influence you to make a purchase? Factors that influence most buyers include: Is the item priced too high or too low? Does the item meet your requirements? Are the photographs of the item clear and detailed? Does the listing have multiple variations and/or quantities? What feedback have other sellers given the item? Does the seller offer multiple shipping options? Does the seller provide free shipping? Does the seller accept returns, if the item has a defect? Why should you be offering Returns? Gain Buyer Confidence: Offering returns boosts buyer's confidence in you and the products listed by you. Encourage repeat buyers: By providing a return policy sellers take a big step towards developing buyer loyalty. A good returns experience can give you an increased repeat business. Drive online traffic: The eBay search algorithm actively boosts the search results ranking of listings with 30 or 60 days returns policies. Improve your sales: Global buyers are experienced online shoppers. A 30-days returns policy is the standard "best practice" that many buyers expect from trustworthy sellers. Global buyers are experienced online shoppers. A 30-days returns policy is the standard "best practice" that many buyers expect from trustworthy sellers. If returns are not offered, buyers tend to doubt a seller’s intentions and/or the product quality. By not offering returns you might lose an advantage compared to your competitors. Put simply, buyers need to know if they can trust you. Note: Sellers that offered offering 60-days free returns on their listings have seen conversion lifts of up to 25%* (*Conversion lift seen based on Q3 2017 data. Individual results may vary. eBay does not guarantee that each seller will experience the same lift or any lift at all. "Free returns" refers to when the seller pays return shipping no matter the reason for return, with no restocking fee.) So, if you are not offering returns, then no matter how good your listing or product is, you will simply loose the chance of appearing in the search results of certain buyers. Regards, eBay INCBT TeamDid you know that using social media can help you connect with more buyers?
Your buyers are social - millions of people use social media every day. They share their passions with the world and they connect with what they love. Make your business part of the conversation and turn followers into buyers. Research tells us that 98% of digital consumers are also social media users, 74% of people trust social media to guide their purchasing decisions, and 55% of all buyers actively do research on social networks. For eBay sellers in particular, social media marketing is an effective way to get in front of customers early in their shopping process and inspire them to make their purchase from you. Our consumer-facing accounts on Facebook, Instagram, LinkedIn and Twitter are important ways we drive traffic to the marketplace, display the value and breadth of our inventory, inspire shoppers with seller stories, and foster community by showing off unique, only-on-eBay finds. Here are some tips for putting the power of social media to work for your business. Be authentic Consider your target audience and how you can build your relationship with it. Stay true to who you are as a seller and be a person to build trust and credibility. Consider your options Think about what people use each social media channel for. Explore each carefully before deciding where to start. Generally speaking, people use Facebook for staying in touch. Twitter for breaking news. Blogs for telling stories. YouTube for videos. Starting out Create a separate account for your business. Facebook requires you to create a separate page for your business. Post about your eBay listings on your business page instead of your personal Facebook profile. Create separate business accounts for Twitter and Pinterest, too! Start small. Start with one channel and build up your presence. Focus your efforts on activities that are most likely going to give a good return on your time investment. Listen and engage. Contribute the conversation by creating fresh, genuine content throughout the week. Take time to listen to what your followers and followers are saying about you on social channels. Respond to your customers promptly to take advantage social media power to cultivate loyal customers. Cross-promote your channels. Post your YouTube videos on your blog, or update Facebook when you have a new blog post, including the link. Point Twitter followers to your blog. Be creative. Don't expect instant results. It takes time to build a presence on any channel. As long as you regularly post interesting content, yours will grow. Sellers can also utilize some additional tools available from eBay. Including a range of Giphys at Giphy.com/ebay and stickers on Instagram. Carve out time in the day to dedicate to social media marketing, and treat it as an investment in your business. Read more about social media on our Sell Global page. Regards, eBay INCBT TeamHigh-quality product photography can make the difference in driving more sales
When it comes to selling online, high-quality product photography can make the difference in driving more sales. Your products should stand out from the crowd, both on eBay and on external search engines. These pointers can make your items look like a million bucks for both desktop and mobile buyers. Tip #1: Use white backgrounds to increase your listings visibility Tip #2: Turn off the flash and use soft, diffused lighting Tip #3: Keep things steady. Use a tripod Tip #4: Take high-resolution photos so your item will look attractive on screens big and small Tip #5: Fill the frame with your item Tip #6: Photograph your item from all angles, and capture its details and blemishes Tip #7: Show the scale of your item Tip #8: Capture the natural colors of your item. No filters necessary Tip #9: Include some detailed close-up shots Tip #10: Avoid using props Keep in mind : Your product photos tell buyers what exactly can they expect to receive once the item is delivered. Read eBay’s Photography Guide for more details. You can also visit our Sell Global page on photo tips. Regards, eBay INCBT TeamDid you know that accepting returns can help improve sales?
Think yourself as a buyer – what are the factors that influence you to make a purchase? Factors that influence most buyers include: Is the item priced too high or too low? Does the item meet your requirements? Are the photographs of the item clear and detailed? Does the listing have multiple variations and/or quantities? What feedback have other sellers given the item? Does the seller offer multiple shipping options? Does the seller provide free shipping? Does the seller accept returns, if the item has a defect? Why should you be offering Returns? Gain Buyer Confidence: Offering returns boosts buyer's confidence in you and the products listed by you. Encourage repeat buyers: By providing a return policy sellers take a big step towards developing buyer loyalty. A good returns experience can give you an increased repeat business. Drive online traffic: The eBay search algorithm actively boosts the search results ranking of listings with 30 or 60 days returns policies. Improve your sales: Global buyers are experienced online shoppers. A 30-days returns policy is the standard "best practice" that many buyers expect from trustworthy sellers. Global buyers are experienced online shoppers. A 30-days returns policy is the standard "best practice" that many buyers expect from trustworthy sellers. If returns are not offered, buyers tend to doubt a seller’s intentions and/or the product quality. By not offering returns you might lose an advantage compared to your competitors. Put simply, buyers need to know if they can trust you. Note: Sellers that offered offering 60-days free returns on their listings have seen conversion lifts of up to 25%* (*Conversion lift seen based on Q3 2017 data. Individual results may vary. eBay does not guarantee that each seller will experience the same lift or any lift at all. "Free returns" refers to when the seller pays return shipping no matter the reason for return, with no restocking fee.) So, if you are not offering returns, then no matter how good your listing or product is, you will simply loose the chance of appearing in the search results of certain buyers. Regards, eBay INCBT Team
