BBE Seller Rating?
Greetings to all eBay Community members, I have been an eBay seller since 2012. Right now I am facing a problem for which I see no solution, because every communication with eBay Seller Support only leads to more uncertainty about the future of my store. In August, shipments from the EU to the USA were suspended due to the new customs tariffs. Shipping was restored only at the end of October. Foreseeing that this situation would cause problems, I contacted our store’s eBay account manager on 25.08.2025. The communication took place via WhatsApp to the number provided by the eBay account manager. Her reply on 26.08.2025 was: “Hello good day. eBay has sent a message regarding the US tariff update, and we advise you to speak with your shipping partner to confirm any changes in shipping costs, and to continue communicating with your buyer to keep them informed about this change. If you want to exclude your item to us you can remove your listing in us site and can list your item to other sites on eBay. eBay Account Manager Janine.” The only solution offered was to delete my listings on eBay.com — what kind of joke is this from eBay? When I asked if it is possible to temporarily disable shipping to the USA, I received no answer. There was no other explanation or guidance on how to proceed. As we all know, on eBay.com sellers cannot disable the USA as a shipping destination. Therefore, buyers in the USA were able to purchase items from EU sellers, even though shipping was physically impossible. I also could not find any option to place a banner or notice to warn USA buyers that delivery to the USA was suspended. For every USA buyer who purchased an item, I manually sent an explanation that the order must be cancelled because delivery was impossible. About 50% of buyers understood and some even repurchased the item later when shipping resumed. The other 50% marked these cancellations as defects. As a result, my BBE is currently 25.1%. I have no other violations or issues that would justify shutting down my store, but I fully understand that with this percentage my store will likely be closed within the next month. Already now, even though I have not received an official notification of store restriction or closure, eBay has clearly applied a hidden limitation on my account — after receiving the BBE warning, my store traffic dropped by 80%, and of course so did sales. One eBay representative told me that I “should not have selected ‘out of stock’,” which is completely untrue — I know that this option must not be used. I always selected “buyer asked to cancel order.” I repeatedly looked for information in eBay’s internal seller forums, and several sellers reported the same issue: there was absolutely no guidance available on how to properly handle this situation. This is what the Seller Protection Program states: “We remove defects and/or late shipments when things happen that are outside of your control, such as severe weather or carrier disruptions.” This information is published by eBay itself. And this situation was completely outside my control — shipping to the USA was entirely suspended and only resumed at the end of October. Here is the official information, publicly available to everyone. I wasn’t allowed to add the link here, so I attached a photo where the official postal information can be seen. Why eBay chooses to ignore this, or pretend not to know, I do not understand. Please find included the links with all the relevant references, including information from the Latvian Post website. I am highly knowledgeable in my field, my customers appreciate us, and we strive to be the best in our industry. But I am not an IT specialist or a lawyer, and I cannot be expected to know the correct legal or administrative procedures in such a situation. eBay should have provided clear guidance on how to act so that sellers could avoid exactly the problem I am now facing. I would like to hear the opinion or advice of other EU sellers, because all communication with eBay so far has led to no useful solution. All replies I receive sound something like: “It’s your fault.” Thank you for understanding, and I wish you all a successful day.
UK Shipping – System EDD vs International Sellers: Why Are Sellers Accountable?
Hello everyone, I am raising a serious concern regarding how seller performance is evaluated for UK shipments under eBay’s system-generated Estimated Delivery Date (EDD). In my case, I have consistently: • Met handling time requirements • Shipped on time with valid carrier scans • Selected only the predefined shipping services available • Delivered within the declared 10 to 22 working day policy Despite this, buyers are shown a significantly shorter system-generated EDD, which is not directly controlled by the seller. eBay Help clearly states: “The estimated delivery date shown to buyers… is based on various factors, including handling time and the delivery or courier services you offer… The calculation is dynamic…” This creates a critical contradiction: Sellers do NOT set the final EDD • EDD is influenced by system-level factors outside seller control • Buyers rely on the system-generated timeline • INR cases are triggered based on that timeline Additional context (already raised with eBay support): Under an active Service Request (SR# 1-502535434845), this issue has already been formally raised with eBay support, where I clarified that: • Orders were shipped within handling time • Valid tracking with timely carrier scans was uploaded • Deliveries were completed within the declared shipping policy There was no seller-side fault or non-compliance; delays, where applicable, occurred post-dispatch and outside seller control. Multiple cases were closed in seller’s favour, with confirmed delivery and no seller fault. specifically: Whether INR cases arising solely due to system-generated EDD (despite full seller compliance) can still contribute to account warnings or restrictions Whether such cases can be reviewed in context, especially when they occur in a clustered timeframe linked to external disruptions However, responses received focused only on system recording of BBE, without addressing the core issue of accountability vs system-generated timelines. Core concern: Buyers initiate INR cases based on system-generated EDD, while sellers are evaluated on controllable factors, creating a clear gap between system-driven expectations and seller accountability.This concern is strictly limited to INR cases within BBE evaluation, where there is no SNAD issue or seller fulfilment failure involved. If the final EDD is system-generated and only influenced (not controlled) by seller inputs, then: 👉 On what logical basis are sellers held fully responsible in BBE evaluation, when outcomes driven by system-generated timelines can escalate to account restrictions? This is not a courier issue. This is not a handling time issue. This is a system vs accountability mismatch. When sellers can only: • Select predefined shipping services • Set handling time …but cannot directly control the final EDD shown to buyers, then: 👉 How is seller performance fairly evaluated in such cases? I would appreciate insights from experienced sellers or moderators on how this is handled in practice. Thank you. wing screenshots show the system-generated EDD appearing before handling time completion, alongside the seller-defined delivery policy.Review of the BBE rating system for small sellers.
Hello everyone! I'm a small seller from Ukraine who was faced with a selling restriction due to low BBE rates. In a year of working on eBay, I've only had 151 sales, all of which have 100% positive feedback. In October, I received a notification that my account was below the BBE system's 8.1% threshold. To be honest, I didn't even know this policy existed until I received the notification. I had four transaction defects, two of which involved buyers asking to cancel the order because they didn't know how. eBay support assured me that canceling the order "at the buyer's request" wouldn't count toward my statistics, but that turned out to be incorrect. In one order, a partial refund was agreed upon with the buyer, but they didn't accept the offer within two days. I could only resubmit the request through support, where they told me it would count toward my defects. Is that fair? The fourth defect was sent to a buyer in Brazil; their order was stuck at customs because they didn't want to pay the customs fee. A dispute was opened for non-receipt, which I ultimately won, but it was still counted toward my BBE statistics. Fair? The most annoying thing about all of this is that the entire way from the first warning to the block, support assured me that everything was fine with my account, keep working, the BBE system is more about recommendations. And my account will definitely not be punished very severely for such violations. To normalize my performance, they recommended getting as many successful orders as possible. This seems logical, but a seller like me who makes 10-15 sales per month is evaluated on the same level as stores that make thousands of shipments during the evaluation period. So, to reach the standard, I needed to make more than 100 sales per month, which is impossible. I also noticed that after the first warning, views and orders on my account dropped by 3-4 times. On November 25th, I received a notification that eBay had decided to permanently restrict my sales. Appeals were filed, but they were dismissed with formulaic responses, most likely without the intervention of a living person. The most annoying thing is that the support specialist assured me the whole time that everything was fine with the account and that I had nothing to worry about. I like eBay, but I think the new BBE policy is too strict and unfair for sellers. I hope eBay listens to small sellers and gives them a chance to improve and show that they deserve to be part of the community. Thank you for your attention, peaceful skies!Regarding Error in Seller Fault Unfulfilled
Respected Team We are writing here regarding one Seller Fault Unfulfilled case on our eBay store. Allow me to explain you the reason and details in brief of this Seller Fault Unfulfilled case. This case is filled against our eBay store due to one of our order which we had booked in FedEx on 25 FEB 2026 was requested for cancellation by the buyer because the parcel was picked up from our premises and has reached India customs Mumbai but it was not moving any further and was kept on hold at Indian customs for more than 12 days. So during this time of 12 days when parcel is still hold on Indian Customs for Clearance we contacted FedEx team India many times while keeping the buyer also in our email conversation with FedEx team India regarding the escalation in customs clearance procedure because its already too much delayed in moving further to buyer destination country but the FedEx Team India was not able to provide us the deadline date on which this parcel will be release from Customs and move further. So after this long wait of more than 12 days buyer was not ready to wait longer and he requested order cancellation. Hence we accepted buyer's cancellation request and give him the full refund. Now the thing is that buyer said and accepted that he has received the full refund provided by us but there is certain amount of 500 USD which was collected by FedEx team in name of Taxes or Import duties which buyer hasn't received it yet. So due to this 500 USD refund which he hasn't received from FedEx team he has raised the dispute which means its clearly not a Fault from our side which buyer also agrees then why this case is shown on our CBT Seller Dashboard as Seller Fault Unfulfilled case as if its our fault. We also tried to contact the person who is in charge of eBay Global Shipping but he is also not responding to our query at all. For your Convenience and as proof we have attached some screenshots of our chat with buyer and FedEx Team. Hope we will get some proper solution regarding this matter.My account is restricted due to BBE
Hello, I am writing to request assistance and a moderator review regarding the suspension of my eBay seller account “Fox Hub,” registered under the name Raja. My account was initially restricted and later fully suspended due to a high Bad Buying Experience (BBE) rate, mainly related to “Item Not Received” (INR) and “Significantly Not as Described” (SNAD) cases. I understand the importance of maintaining eBay’s performance standards and I sincerely regret any inconvenience caused to buyers. After reviewing my account in detail, I identified that the issues were primarily caused by supplier inconsistencies, shipping delays, and listing clarity. Some items were reported as damaged, not matching descriptions, or delayed in delivery, and in a few instances, there were concerns regarding product authenticity. However, in all cases, I took full responsibility by promptly issuing refunds and ensuring that buyers were supported and their concerns were resolved. Since then, I have taken significant corrective actions to address these issues. I have removed or revised high-risk listings, improved product descriptions and images for better accuracy, switched to more reliable suppliers with higher quality standards, enhanced packaging to prevent damage during transit, and implemented stricter quality checks before listing any product. My goal is to ensure a much better buyer experience and full compliance with eBay’s policies moving forward. Despite these efforts, I received a final response from customer support stating that my account cannot be reinstated due to concerns about my selling practices and business model. I respectfully believe this decision does not fully reflect the corrective measures I have taken and my commitment to improvement. I kindly request that a moderator or appropriate team review my case once more. I am fully committed to maintaining eBay’s standards and would greatly appreciate the opportunity to demonstrate improved performance and continue selling responsibly on the platform. Thank you for your time and consideration.BBE - Permanent Restriction - Postal Error – Stuck in First-Line Support Loop
Hello Community Team, I would like to share my situation in full detail, as it concerns cross-border logistics and how BBE/SNAD metrics handle confirmed third-party postal errors. I have been selling on eBay since 2017, with approximately 500 successful transactions and 208 positive feedbacks. I always ship with proper documentation and follow bulk international shipping procedures. What happened Two international parcels were accepted via bulk submission at the post office. In this process in international transit, parcels may be relabeled and re-numbered based on barcode data. The postal operator has officially confirmed that during processing, a barcode was incorrectly associated with the wrong physical parcel. As a result, two buyers received each other’s items. Both buyers were refunded immediately and allowed to keep the items at my expense. According to official written confirmation from the postal operator acknowledging their mistake. My account was permanently restricted due to elevated BBE/SNAD metrics. The support loop problem I have contacted support multiple times and submitted appeals through the HK/APAC channels. Every time, I receive a standard response stating that: “The restriction is permanent and cannot be appealed.” However: The postal operator admits fault. The incident was external to my operational control. The performance metric treated this as seller negligence. It appears that first-line support is unable to evaluate documentation or escalate structural cases involving confirmed third-party errors. When a seller provides documented evidence of third-party postal fault, there seems to be no escalation path beyond automated performance enforcement. Given the documentation available, could this case please be forwarded internally for higher-level evaluation? Thank you for your time and consideration.Best practices for improving your selling feedback
Maintaining a good Feedback score not only helps in increasing your reputation and building trust in your buyers, but chances are that your listing may get ranked higher in the search results too. Here are some best practices that can help you to improve your selling feedback: Make sure your listings have clear and accurate descriptions Add photos of the original product, captured from various angles Detailed item specifications Specify handling time which can be fulfilled by you Update tracking details within the specified handling time Invest in a logistic service that provides end-to-end tracking Take utmost care in packing to ensure item reaches in the proper condition Stay away from false promises Be prompt when responding to buyer queries Keep your buyer updated on every stage of the transaction Set up automated preferences for leaving feedback for your buyers Visit our seller center to learn more - https://sellglobal.ebay.in/seller-center/building-your-buyers-trust-feedbacks/ Regards, eBay INCBT TeamBuild confidence in your buyers by meeting your seller levels & performance standards
Do you know that the following factors impact your seller standards & performance: Transaction defect rate Cases closed without seller resolution Late shipments Tracking validation Making sure buyers receive great service from all our sellers is one of our top priorities. Our seller levels and performance standards help you track your performance and let buyers shop with confidence. Do you want to get a clear understanding on eBay seller standards and performance metrics? Then read out article by clicking the link below: https://community.ebay.in/t5/Selling-on-eBay/Understanding-eBay-Seller-Standards-And-Performance/ta-... You can also look for detailed information on our Seller Center here - https://sellglobal.ebay.in/seller-center/seller-performance-standards-why-it-matters/ Regards, eBay INCBT Team
