Did you know that using social media can help you connect with more buyers?
Your buyers are social - millions of people use social media every day. They share their passions with the world and they connect with what they love. Make your business part of the conversation and turn followers into buyers. Research tells us that 98% of digital consumers are also social media users, 74% of people trust social media to guide their purchasing decisions, and 55% of all buyers actively do research on social networks. For eBay sellers in particular, social media marketing is an effective way to get in front of customers early in their shopping process and inspire them to make their purchase from you. Our consumer-facing accounts on Facebook, Instagram, LinkedIn and Twitter are important ways we drive traffic to the marketplace, display the value and breadth of our inventory, inspire shoppers with seller stories, and foster community by showing off unique, only-on-eBay finds. Here are some tips for putting the power of social media to work for your business. Be authentic Consider your target audience and how you can build your relationship with it. Stay true to who you are as a seller and be a person to build trust and credibility. Consider your options Think about what people use each social media channel for. Explore each carefully before deciding where to start. Generally speaking, people use Facebook for staying in touch. Twitter for breaking news. Blogs for telling stories. YouTube for videos. Starting out Create a separate account for your business. Facebook requires you to create a separate page for your business. Post about your eBay listings on your business page instead of your personal Facebook profile. Create separate business accounts for Twitter and Pinterest, too! Start small. Start with one channel and build up your presence. Focus your efforts on activities that are most likely going to give a good return on your time investment. Listen and engage. Contribute the conversation by creating fresh, genuine content throughout the week. Take time to listen to what your followers and followers are saying about you on social channels. Respond to your customers promptly to take advantage social media power to cultivate loyal customers. Cross-promote your channels. Post your YouTube videos on your blog, or update Facebook when you have a new blog post, including the link. Point Twitter followers to your blog. Be creative. Don't expect instant results. It takes time to build a presence on any channel. As long as you regularly post interesting content, yours will grow. Sellers can also utilize some additional tools available from eBay. Including a range of Giphys at Giphy.com/ebay and stickers on Instagram. Carve out time in the day to dedicate to social media marketing, and treat it as an investment in your business. Read more about social media on our Sell Global page. Regards, eBay INCBT TeamMarkdown sale events – a great way to demonstrate the value of your discounts
Use markdown sale events to create a sale by grouping relevant inventory together. Instead of reducing the listing price, before and now prices on your listings will display for a limited time, boosting your conversion rates. Markdown prices appear in search results on eBay and on the view items page. Create a markdown sale event using categories you choose in Seller Hub Promotions. Benefits: • Introduce new items: Drive sales of a new stock line • Attract new buyers: Find new customers with a great offer • Clear Inventory: Close out old lines to make space for new ones • Examples of markdown sales events: • Save up to 30% on all laptops • Save up to 50% on last season’s winter gear eBay Store subscribers can find markdown sale events on the marketing tab within Seller Hub. Visit our seller center to learn more - https://sellglobal.ebay.in/seller-center/promote-and-profit-with-promotions-manager/ Regards, eBay INCBT TeamDid you know that using social media can help you connect with more buyers?
Your buyers are social - millions of people use social media every day. They share their passions with the world and they connect with what they love. Make your business part of the conversation and turn followers into buyers. Research tells us that 98% of digital consumers are also social media users, 74% of people trust social media to guide their purchasing decisions, and 55% of all buyers actively do research on social networks. For eBay sellers in particular, social media marketing is an effective way to get in front of customers early in their shopping process and inspire them to make their purchase from you. Our consumer-facing accounts on Facebook, Instagram, LinkedIn and Twitter are important ways we drive traffic to the marketplace, display the value and breadth of our inventory, inspire shoppers with seller stories, and foster community by showing off unique, only-on-eBay finds. Here are some tips for putting the power of social media to work for your business. Be authentic Consider your target audience and how you can build your relationship with it. Stay true to who you are as a seller and be a person to build trust and credibility. Consider your options Think about what people use each social media channel for. Explore each carefully before deciding where to start. Generally speaking, people use Facebook for staying in touch. Twitter for breaking news. Blogs for telling stories. YouTube for videos. Starting out Create a separate account for your business. Facebook requires you to create a separate page for your business. Post about your eBay listings on your business page instead of your personal Facebook profile. Create separate business accounts for Twitter and Pinterest, too! Start small. Start with one channel and build up your presence. Focus your efforts on activities that are most likely going to give a good return on your time investment. Listen and engage. Contribute the conversation by creating fresh, genuine content throughout the week. Take time to listen to what your followers and followers are saying about you on social channels. Respond to your customers promptly to take advantage social media power to cultivate loyal customers. Cross-promote your channels. Post your YouTube videos on your blog, or update Facebook when you have a new blog post, including the link. Point Twitter followers to your blog. Be creative. Don't expect instant results. It takes time to build a presence on any channel. As long as you regularly post interesting content, yours will grow. Sellers can also utilize some additional tools available from eBay. Including a range of Giphys at Giphy.com/ebay and stickers on Instagram. Carve out time in the day to dedicate to social media marketing, and treat it as an investment in your business. Read more about social media on our Sell Global page. Regards, eBay INCBT TeamThe tools to convert browsers to buyers are within your eBay account
We know that shoppers are sure about what they want. So, it’s important for you as a seller to ensure that your listings: Stand out in the eBay crowd Have deals that meet buyer requirements Reach buyers via various channels This means that you need be up-to-date with your promotional strategies. Are you wondering what tools eBay offers you to reach new buyers? Here they are: Promoted Listings Standard – Use this to help get your listings in front of more buyers to increase your chances of a sale. Best part of this is that you are only charged if the Promoted Listing helped your item sell. Promotions - Market your merchandise like a pro with Promotions – a tool available to all sellers with an eBay store subscription. You can choose which deals to offer for your listings from the various options such as order discounts, volume pricing discounts, sale events and markdowns, coded coupons and shipping discounts. Terapeak - Exclusive to eBay, Terapeak Product Research and Terapeak Sourcing Insights let you research what your competitors are doing, how they’re doing it and how you can improve your own listings on eBay. With Terapeak, you can always stay ahead of the competition. Want to know more? Visit our seller center - https://sellglobal.ebay.in/seller-center/ Regards, eBay INCBT TeamAmplify your reach and build relationships with buyers through Email Marketing!
While eBay provides on-platform messaging tools to connect with buyers who have already purchased from you, you can also market your products to buyers using Email Marketing. Like social media, Email Marketing is another way you can cut through the promotional noise and directly engage with your buyers. By sending timely, helpful emails with practical information, you can help maintain their interest and drive repeat purchases. Do you own an eBay store? If “YES” then creating store newsletters is a great way to let buyers know about your sales or promotions, new products you're selling, and help build a community of repeat customers. The Email Marketing feature can help you communicate with buyers. You can set up subscriber lists and send periodical emails to increase interest in your items and foster repeat business. If you do not have an eBay store, then it’s time you chose a store subscription on the basis of your selling activity and saw the benefits yourself. Click here to know more about designing your eBay store newsletters. Regards, eBay INCBT TeamGrow Your Business on eBay with Promotions Manager!
A compelling product, impeccable listing details, and attractive photos. You have all the online selling basics covered. So, how about taking your business to the next level by enticing new buyers and making the existing ones buy more? In the ever-expanding e-commerce marketplace, waiting for buyers to discover your products may take a while. What if there was a way to show up prominently in the sea of products and increase the chances of buyers purchasing from your store? This is where eBay’s Promotions Manager can help. Promotions Manager is a tool that helps eBay sellers create compelling offers to incentivize buyers to buy more, both in terms of quantity and the amount of money spent. These promotions, if used smartly, can help increase average transaction value as well as average cart size. You can create various type of promotions choosing from Order Size Discounts/Markdown Sale Events/ Shipping Discounts/Coded Coupons and Volume Pricing. If you are debating on Why should you use Promotions Manager, let us explain this with few examples: Let’s say a buyer comes to your store and likes a pair of shoes. They realize that if they buy two pairs, they will get 20% off on the second one, because you are running a “Buy One, Get One at 20% Off” offer. Result: They intended to buy one, but your promotion encouraged them to buy two. Or, let’s say a buyer intends to buy two pairs of earrings and the total cost is $30. They realize that if they spend $50 in your store, they get 10% off thanks to a promotion you’re running. Result: They intended to spend $30, but your promotion encouraged them to spend $50. In case you are still wondering on the benefits of Promotions Manager, here they are: Attract clicks and conversions. Buyers are more likely to click on items with deals, period. With an attractive offer, you increase the probability of them buying from you. Increase in cart size. You have got the buyer on your eBay store and they like your product. With offers like “Buy 2, Get 1” or “Spend $50, Get 10% Off,” you incentivize them to buy more from your store, increasing the average cart size. Strategic placement. Let’s say you are selling white running shoes. On the product page of white running shoes, a buyer will see white running shoes from your store and similar shoes from other stores. However, when you create a promotion with Promotions Manager, the product page for white running shoes will have four additional items from your store that are a part of the same promotion. Here’s what happened: Promotions Manager generated a module just below the main listing to show off more items from your store. This dramatically increases the chances of a buyer seeing—and buying—your products. Did you know what the best thing about promotions on eBay? eBay lets sellers create item promotions for free and Promotions Manager is free for Stores subscribers. There is no fee associated with creating item promotions and there is no fee associated with selling items that are part of a discount promotion. Best Practices For Success: Offer Free Shipping Promotional Offers Use Order Discounts Ensure offers for related items Use sale events together with Markdown Manager Regards, eBay INCBT TeameBay Stores - Your all-in-one online-business solution!
Whether you are a seasoned eBay seller or just getting started, opening an eBay store is a great way to reach customers you may not have captured otherwise. eBay Stores is a platform to help you maximize your business on eBay. A professional-looking store with the tools to build, manage and grow it, put you on a level playing field with even the largest online retailers. eBay Stores create a central shopping destination where buyers can learn more about you and your merchandise. Still debating on whether getting an eBay Store would really help? Here are few of the many reasons why building your eBay store would be a wise decision: More exposure. Opening an eBay store exposes your business to hundreds, if not thousands, of potential customers that may have otherwise never found you. Repeat customers. Store owners are much more likely than regular sellers to get repeat buyers, especially if they provide good customer service. Save time & Money. Opening an eBay store can save you time with special features, such as automatic relisting of unsold items. Store sellers get special discounts on eBay fees and receive promotional offers and free subscriptions to some services. You will also save money on administrative costs, as eBay helps you keep track of your sales and print shipping labels and invoices. Increased credibility. A professional-looking eBay Store gives you added credibility as an online retailer. Plus, you will have access to the eBay’s Business Resource Center, where you can download templates for professional-looking business cards. As an eBay store seller, you can create up to 20 custom categories within your store to merchandise your listings effectively. Get your own Web site. When you open an eBay store, you get a unique URL you can drive customers to — whether or not they are eBay members. You can customize your store with your logo and images and colors of your choice. Exclusive tools & promotional features. eBay’s Promotions Manager lets you control which items are promoted or cross-promoted to your buyers. Tools to help grow and run your business - i.e., Markdown Sale Events, Promotions Manager, Email Marketing and Store Vacation Settings. Access to “Terapeak” - marketing tool that provides insights on what to sell, when to sell, and how to sell on eBay? Free monthly sales reports. All store sellers receive free monthly sales reports that outline their activity by category (e.g., monthly gross sales, conversion rates, number of buyers). Additionally, if you have a Featured or Anchor Store, you will receive overall eBay marketplace data to benchmark your sales against other eBay sellers. More Promotion. eBay promotes shops extensively on the site such as eBay's Main Search and Listings pages. An eBay Store is your all-in-one online-business solution to get more out of the eBay marketplace and millions of buyers. Learn more about eBay Stores here. Regards, eBay INCBT Team
