Forum Discussion

mmshopua's avatar
mmshopua
Community Member
10-05-2026

Review of the BBE rating system for small sellers.

Hello everyone! I'm a small seller from Ukraine who was faced with a selling restriction due to low BBE rates. In a year of working on eBay, I've only had 151 sales, all of which have 100% positive feedback. In October, I received a notification that my account was below the BBE system's 8.1% threshold. To be honest, I didn't even know this policy existed until I received the notification.

 

I had four transaction defects, two of which involved buyers asking to cancel the order because they didn't know how. eBay support assured me that canceling the order "at the buyer's request" wouldn't count toward my statistics, but that turned out to be incorrect. In one order, a partial refund was agreed upon with the buyer, but they didn't accept the offer within two days. I could only resubmit the request through support, where they told me it would count toward my defects. Is that fair? The fourth defect was sent to a buyer in Brazil; their order was stuck at customs because they didn't want to pay the customs fee. A dispute was opened for non-receipt, which I ultimately won, but it was still counted toward my BBE statistics. Fair?

 

The most annoying thing about all of this is that the entire way from the first warning to the block, support assured me that everything was fine with my account, keep working, the BBE system is more about recommendations. And my account will definitely not be punished very severely for such violations.

 

To normalize my performance, they recommended getting as many successful orders as possible. This seems logical, but a seller like me who makes 10-15 sales per month is evaluated on the same level as stores that make thousands of shipments during the evaluation period. So, to reach the standard, I needed to make more than 100 sales per month, which is impossible. I also noticed that after the first warning, views and orders on my account dropped by 3-4 times.

 

On November 25th, I received a notification that eBay had decided to permanently restrict my sales. Appeals were filed, but they were dismissed with formulaic responses, most likely without the intervention of a living person.

 

The most annoying thing is that the support specialist assured me the whole time that everything was fine with the account and that I had nothing to worry about.

 

 

I like eBay, but I think the new BBE policy is too strict and unfair for sellers. I hope eBay listens to small sellers and gives them a chance to improve and show that they deserve to be part of the community.

 

Thank you for your attention, peaceful skies!

3 Replies

Replies have been turned off for this discussion
  • wonder_deal's avatar
    wonder_deal
    Community Member
    19-05-2026

    Thank you for sharing your experience.

     

    One important concern many smaller international sellers seem to face is that even a very small number of transaction defects can have a disproportionately high impact on BBE evaluation due to low sales volume during the review period.

     

    In several cases, sellers may have valid tracking, positive feedback, buyer cooperation, seller-selected delivery policies, and external logistics/customs disruptions involved. However, buyer-facing system-generated EDD timelines that are outside seller control may still influence INR expectations and BBE impact.

     

    At present, many sellers feel there is still limited visibility regarding what safeguards exist when these external or system-driven factors contribute to severe account-level consequences, including permanent account restrictions.

     

    Greater transparency around how these situations are evaluated would be very valuable for the wider seller community.

    Related community discussion

  • mmshopua's avatar
    mmshopua
    Community Member
    18-05-2026

    Thanks for your reply! I contacted support and received a somewhat vague answer. If there's a way to contact the BBE department directly, I'd appreciate any advice on how to do that, or if they could contact me directly. Thank you.

  • Hello mmshopua​ 

     

    Greetings from team eBay!

     

    We understand that you’re experiencing a restriction related to the BBE rating. While we’re unable to access or review specific account details or individual cases on the dashboard, it appears that the restriction may have been applied after multiple transactions contributed to the BBE threshold being exceeded.

     

    The BBE rating is based on a range of performance factors, and in some situations, certain types of transactions such as cancellations, refunds, or item not received cases may still be reflected in the overall evaluation, even if they were handled in agreement with the buyer or resolved successfully.

     

    If you’d like to better understand the reason behind the restriction or explore possible next steps, we recommend contacting eBay directly through eBay.com > Help & Contact and providing specific order details so they can review the transactions in question.

     

    They will be in the best position to review your account and provide further clarification regarding the outcome and any available appeal options.

     

    Regards,

    eBay Team